Monday, June 17, 2019
(Oral Presentation script) Ethical problems in international marketing Essay
(Oral Presentation script) Ethical problems in planetary marketing - Essay Exampleuch as, racial discrimination, corporate social responsibility, public awareness of risks associated with product use, retention high prices for citizens of developing countries, and respecting the political and cultural environments of other countries. After describing the problems and their effects on a companys image, the researcher provides some effective mechanisms to complete with those international marketing issues. Through discussing these problems, this research highlights the importance of considering ethics magical spell doing international marketing.In the present world, ethical marketing is the key to success for a company in the international world. Those days have gone when companies needed to consider the business laws, customers needs, and culture of only their host nations. Today, companies need to consider the cultural, political, and economical environment of all those countrie s where they plan to expand their businesses. Failing to consider any of the ethical marketing issues can result in destroying the image of the company among international customers. Marketing managers are responsible to draw their focus properly on each of the ethical marketing issues in devote to achieve the desired assemble of goals. Therefore, in this paper, the researcher will focus the international marketing ethical issues and the ways to overcome those issues.If a company discriminates against any particular race while marketing the products in the international world, it can put an adverse impact on the image of the company. For example, if a company markets a color fairness puzzle out in an African country by saying that White is the best, it would be against the ethics of marketing.Companies also need to make public aware of the risks associated with the products being marketed. For example, if a pharmaceutical company is marketing a new drug in other countries, it sho uld make people aware of the side effects of the product, if any, in order to make them decide whether they
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